Individual Choice + Corporate Incentives: Leading the Way to Next Generation Workplace Giving
Most giving professionals will agree that the evolution of workplace giving has not kept pace with the advancement in technology and the changing social habits of the workforce donor base.
By 2020 Millennial’s will make up 50% of the total work force. It is the recognition of their habits and expectations that are driving the change in workplace giving today. By 2025 another shift will occur as Generation Z begins to enter the workforce. There is no doubt workplace giving programs must evolve to remain relevant and effective.
Today’s progressive companies are now planning to move from the traditional campaign trust model to a donor directed giving model that provides and empowers their employees with Personal Giving Accounts. PGAs like HSAs (Health Saving Accounts) offers benefits during and beyond their employment.
With employee micro foundations on the horizon, companies are catalyzing positive programmatic changes in giving by restructuring corporate matching and expanding on Dollars for Doers programs.
This type of forward thinking equates to forward momentum. Making continuous small changes in giving today will result in major improvements in next generation workplace programs that will increase the effectiveness of the workforce and the companies they work for. At the same time benefiting the communities that they live in and the planet that we all share.
DoTopia will be an exhibitor at the upcoming Charities@Work Summit this month on March 28 – 30 in New York City. We look forward to seeing you there!