// Importance in Workplace
Workplace giving is one of the greatest resources employers can offer to address social concerns.
- Employees, growing accustomed to increased workplace and consumer options, want more
freedom to control their charitable contribution activities.
- More companies are taking ownership of and designing programs to meet their unique needs in
response to their employees’ interests.
- Current research indicates that employees believe their current campaign dos not support issues
relevant to them.
- Companies are becoming increasingly concerned with the cost and time involved in conducting an
effective workplace giving program.
- Employee interest and participation in workplace giving campaigns is declining. Only 35 percent
of employees at companies with campaigns now give, compared to 47 percent a decade ago.
- Research shows that younger employees are not as likely to give through the traditional campaign.
- More than 60 percent of the Fortune 500 companies now include organizations in addition to
United Way as part of their workplace giving program.
// Why Giving Makes Sense
Providing more choice in workplace campaigns means greater employee participation and satisfaction, as well as achieving – or exceeding campaign goals. A study of leading companies found that employee participation increased when organizations in addition to United Way are included in the campaign. Check out these models of success: