Coca-Cola Diversity Chief Shares Recipe for Corporate Activism

by David Armon, CMO of 3BL Media posted on TriplePundit

“People are no longer checking those issues at the door,” says Andrew R. Davis, global chief diversity officer for The Coca-Cola Company, who addressed the Brands Taking Stands movement at the Charities@Work conference in New York.

At Coke’s headquarters in Atlanta, Davis works with a seven-person diversity and inclusion team that strives to give its 700,000 employees a voice.

For many years, the massive advertising budget for Coca-Cola allowed the company to inject diversity messaging.  The iconic Hillside Singers chorus from 1971, along with a 1969 ad showing black and white boys sitting on a segregation bench, are examples of the brand projecting inclusion as a core value.

Employee expectations today are that the $35 billion company can use its influence on issues like immigration.

An impassioned plea from the head of Coca-Cola’s Hispanic leadership business resource group, Humberto Garcia-Sjogrim, prompted the beverage giant’s leadership to join 800 CEOs in signing an open letteropposing the end of the Deferred Action for Childhood Arrivals program (DACA) in January, said Davis.

Read the full article  and watch Andrew Davis’ interview on TriplePundit .